Did you know that every book needs a publisher name? This is effectively your “imprint”. Whether you realise it or not, as soon as you start the self-publishing process, you are acting as a publisher. You’re no longer just an author. Understanding this opens the door to thinking strategically about your career, your brand and your books.
What is an Imprint?
An imprint is the name under which your books are published. For new authors, it’s easy to assume you should just use your own name. But actually this is your chance to establish a brand. An imprint signals professionalism, consistency and ownership. Even if you are the only author, treating it as a real imprint sets you up for long term growth.
Why It Matters
Many new authors overlook the power of an imprint. Using your own name is fine, but a thoughtfully chosen imprint can:
Even a simple name like Sunrise Press or Silver Oak Books works. It doesn’t have to be a registered company to be effective. It is primarily a branding tool that gives you flexibility and authority.
Adopting a Business Mindset
Your imprint is more than a name. It is an invitation to think like a business owner. Each book you release is a product, and every decision, whether it’s pricing, cover design, marketing or distribution, has an impact on your brand and your readership.
By treating self-publishing as both a creative and business venture, you gain clarity, focus and control. You start planning strategically for growth, experimenting with marketing, and building a portfolio that reflects your vision and ambition.
How to Choose and Use Your Imprint
Here are my top tips:
By creating and using an imprint from the start, you signal that you are serious about publishing. It’s not just a requirement, it’s a strategic advantage.
When you’re going through the self-publishing process, stop thinking like an author, and start to think like a publisher. You’ll make better, longer term decisions, and your books can only benefit from that.
