Discover the best ways to market your book from a genuine marketing expert
Written by a marketing expert, our Marketing Guide shares with you everything you need to know to master your marketing. That’s marketing your book(s), but also you as the author, as promoting both is vital in our modern world.
When you download our guide, you will also get access to a complimentary marketing workshop to further add to your understanding and knowledge, as well as having the time to ask questions to our marketing expert. And all Lindie Authors get regular updates from our marketing team, meaning you’ll constantly get top tips and access to the latest trends from the people in the know.
In a crowded marketplace where thousands of new books are published daily, being a successful author isn’t just about writing great stories. In our modern day, you also need to create a memorable author brand that resonates with your target audience.
For indie authors, a strong author brand can mean the difference between being discovered and building a loyal fanbase or getting lost in the noise.
Find out more about what an author brand is and how to build one in our Marketing Guide, and discover practical top tips in our complimentary workshop.
This is one of the most talked about areas of modern day marketing. But it can quickly become a time drain that will deliver you no real results unless you know what you’re doing.
From how much time to spend on it and what sort of content will work best, to exploring the best platforms and hashtags for you, the Lindie Marketing Guide provides a wealth of information on social media marketing for authors.
The advice is relevant for both fiction and non-fiction authors, giving you practical tips to get more out of this channel.
Getting into bookstores is an ambition for most authors. It doesn’t automatically mean you’ll make lots more sales, but it can certainly help to encourage sales. It’s always good to say you’re in a bookstore, and it’s good to have a relationship with bookstore owners.
Our Marketing Guide shares with you how bookshops choose to stock their books, from national chains through to local independents, and also how to think about the finances, so you can approach them with confidence.
Attending events is a great way to boost sales, meet new readers, engage with loyal fans and build relationships. In our Marketing Guide, find out more about book fairs and festivals, doing author talks, and organising book signing events.
The guide covers top tips for both fiction and non-fiction authors to help you navigate through all that is on offer, as well as how to maximise each event to ensure it makes a difference, both before, during and after.
The best results normally come if you have a marketing plan. So in the Lindie Marketing Guide we talk you through how to create a marketing plan that is bespoke to you, helping you to build a timeline of activity that will deliver results, and how to choose just what that activity should be.
We cover 9 areas of the marketing mix, as devised by Lindsay Woodward as part of her marketing agency. You will get professional insights into what makes marketing work, and you’ll be able to build a plan that is right for you and your resources.
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